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Home > Support > Newsletters > Winter 2006 > Pages 4-5

C L I E N T S   &   P R O F I T S   F L A S H B A C K



 

 
WE KNOW, IT DOESN’T LOOK LIKE MUCH NOW. WHAT A DIFFERENCE TWENTY YEARS MAKE.

But twenty years ago, this was cutting edge. Clients & Profits 1.0 was the first (and for a long time the only) agency software for the then-new Macintosh.

Back then, creatives tracked jobs using giant manilla folders, 3-ring job binders, wall boards, and the just-invented Post-it notes. They left accounting to the back-office staff and their DOS-based IBM PCs. (That is, if they had a computer at all.)

When we introduced Clients & Profits at the 1987 MacWorld Expo, it was an instant hit. For the first time creatives, account execs, and production staff in the shop could see clients, jobs, costs, and billings in real-time right from their desk — in glorious black-and-white (the color Mac II hadn’t been invented yet).

In a time of green-screen minicomputers, ADMAN, and shoebox accounting, if you had a small ad agency and a Macintosh, Clients & Profits was it.

Thousands of advertising people spent their formative years using various generations of Clients & Profits. Even today, hundreds of original users are still part of the Clients & Profits family. That’s probably why half of our new business comes from referrals.

 

Now in its tenth generation, Clients & Profits was redesigned from the ground up exclusively for Mac OS X and Windows XP. Released in late 2004, Clients & Profits X became the fastest-selling upgrade in our company’s history.

It’s still the only complete job tracking, costing, billing, and accounting software for Mac and Windows — and the only one that supports both MySQL and Microsoft SQL Server.

Clients & Profits became the industry standard for advertising agency management systems because of its logical design, exceptional ease of use, and wealth of features. That’s why it’s been copied by numerous “competitors” over the years — most long gone. None have been able to match the support we offer to our clients, year after year.

 

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