Clients & Profits PLUS, circa 1990, was our first truly complete agency manager. It could now handle agencies with fiscal years who needed to track retainers, profit centers, and traffic milestones. But what about estimating?

The original Mac, with its 9” black-on-white monitor, dictated how big windows could be for many years. With limited screen space, estimates were cramped and inf lexible. There was simply no room for options, revisions, or approvals.
But you could enter budgets, hours, and estimate amounts and print a relatively professional-looking form for the client to sign — without using Word, Excel or PageMaker. In 1990, that saved a lot of time.

The Macintosh II would follow a year or so later. It supported larger displays and vivid, true-life color. This was a spectacular innovation. Creatives swarmed over the new Macs, passing down their old Mac Pluses and Mac SEs to the account service and accounting departments (the ones that didn’t use PCs, that is).

By 1990 there were still a majority of C&P users that were stuck in 640x480. It would take three more years before Clients & Profits could finally stretch its wings with larger, colorful windows.

Unlike in 1990, today’s screen sizes are virtually limitless. And Clients & Profits X has evolved to use these displays to make estimating large, complex jobs quick and easy.

Flexible multi-column estimates let you offer clients a choice of quantities and qualities. Estimates can be revised and reprinted any number of times, with C&P saving each revision. Also, estimate
approvals automatically notify production staff to begin the work.
The My Clients & Profits! web server even lets AEs create estimates from the client’s conference room using any web browser.

Like Clients & Profits PLUS, estimates are still an integrated part of the job ticket, so there’s never any rekeying. And once an estimate is entered, it’s there for anyone in the shop to see. That means fewer mistakes caused by miscommunication.

Since 1986, Clients & Profits has printed estimates by the hundreds of thousands. Shops all over the world depend on it for clear, accurate estimates every day.