From the start, Clients & Profits has always been about deadlines.

Back in 1994, most agency management systems treated scheduling and traffic as an afterthought to the accounting system. Back then, the accountants and office managers controlled the computers that ran the shops. And as much as media and account service thought of themselves as the center of the advertising world, it was the controllers who had the information and the power.

From these bleak old days of job binders, wall-sized white boards, and master calendars—and missed deadlines—sprung a new way to manage deadlines that integrated traffic with finance into a single system. Now, both the creative side and the business side of the agency could share information in real-time using the same program.

It certainly helped that Clients & Profits, for the first time, was now available for Windows.

Clients & Profits Pro 1.0 was a breakthough. It was the first agency management system to combine production and accounting into a single software program. And for years it was the only software ran on Macintosh and Windows.

Traffic has never been an easy skill to master.

At first, traffic managers try to juggle everything in their heads, then in job binders and giant white boards. But these don’t scale, so a traffic system that handles 20 jobs collapses when it tries to handle 200.
That’s when Clients & Profits saves the day.

Now, dates and times don’t needs to be memorized. Job status, deadlines, and specifications are available any time with a click of the mouse—whether you’re in the office or on the road.

And the changes anyone makes are instantly available for everyone to see. This means fewer forgotten deadlines and less embarrassing miscommunication.

Automated traffic is one of many Clients & Profits innovations, including Snapshot reports (1990), job cloning (1992), built-in change orders (1996), online estimate approvals (1999), one-click creative briefs and proposals (2001), web-based schedules and traffic (2000), asset manager and production planner (2003), and more to come.