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Print plans can
be created for many kinds of newspaper, magazine, periodical,
or Internet-based media buys.
A print
plan is similar to a job ticket: it is opened for one client,
has a number to track it, can be changed many times as needed,
and printed for a client’s approval.
A print plan is made up of one or more media buys. A media space buy
is made for each publication that is part of the print plan. A print
media plan can contain dozens of space buys. Each space buy features
up to twelve different insertions for each month of the year.
The print media plan window shows the plan’s number, client, title,
budget, and space buys. For each space buy you’ll see its publication
code, publication name, ad/caption, gross cost, and the amount that’s
been ordered so far.
To find a print media plan
1 Choose Media > Print Media Plans to open the
Print Media Plans window.
The Print Media Plans window opens, listing the last-added print media
plan.
2 In the find number field, enter the print media
plan number, or choose a recently viewed print media plan
from the history pop-up menu.
You can find print media plans by number, client, title, campaign, start
date, or sequence (i.e., the order in which they were added). To find
a print plan for a selected client: Click the Find button, then choose
Client from the pop-up menu. Enter the client number, then click Find.
The first print plan for the chosen client appears.
3 Click Find.
 Click
the Next or Previous button to browse through other print
media plans.
To add a print media plan
Print plans can be created for many kinds of newspaper, magazine, periodical,
or Internet-based media buys. A print plan is similar to a job
ticket: it is opened for one client, has a number to track it, can be
changed many times as needed, and printed for a client's approval. Click
here for step-by-step instructions.
To clone a print media plan
Print plans can be cloned from any existing print media plan.
1 From the Print Media Plans window, click the clone button.
The Clone Print Media Plan window opens, displaying the details of the
print media plan you are cloning.
2 Change the plan's number, client, title, budget,
and space buys as needed. For each space buy you'll see its
publication code, publication name, ad/caption, gross cost,
and the amount that's been ordered so far.
3 Click Save.
To edit a print media plan
1 Choose the print media plan you wish to edit, then
click the edit button.
The Edit Print Media Plan window opens.
2 Make your changes, then click Save.
To add a space buy
The print media plan is incomplete without buys for ad space. Space buys
indicate exactly which ads are running on each publication during each
of the plan's twelve months, weeks, etc. Click
here for step-by-step instructions.
To remove a space buy
1 From the Print Media Plan window, select the space
buy you wish to remove by clicking once to highlight it.
2 Once the space buy is selected, click the remove
buy button.
3 An alert appears, asking you to confirm the removal
of the space buy.
To make an insertion order from a print media plan
Insertion
orders can be created automatically from print media
plans. This option can save hours of data-entry time, since
there's nothing to reenter. Instead, the information from
the media plan is copied directly to the new insertion orders. Click
here for step-by-step instructions.
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