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  User Group discussions regarding adding new tasks, creative briefs, estimating, setting up the task table, client projects and more. To become a member of the Clients & Profits user group, sign up here.

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Account Executive Reports
Would anyone know what an appropriate gross margin target would be for an agency? What the industry standard is?

2

Agency Gross Income
I know there is an Agency Gross Income formula and that an agency tries to keep its labor cost to no more then 50% of its AGI. Does anybody know what the AGI (Agency Gross Income) should be for departments (Creative/ Production, etc..)?

6

Gross Margin
Would anyone know what an appropriate gross margin target would be for an agency? What the industry standard is?

9



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