Company:
Turner Fernandez Turner
Atlanta, Georgia

Business:
Full service advertising agency

Staff:
13 full-time

System:
Clients & Profits Classic
Macintosh
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knew the moment I viewed the demo that Clients & Profits Classic was the job tracking and accounting software we desperately needed a year ago," says Zach Taylor, Controller at Turner Fernandez Turner, an advertising agency in Atlanta, Georgia.

This Charleston, South Carolina native had been with Turner Fernandez Turner only seven months. But it was apparent,almost from the beginning, that the two accounting programs they'd been using since the agency opened six years before simply weren't making it. "They were using Manage Your Own Business and Quick Books," Taylor says. After analyzing the efficiency of their current software, Taylor began to search for a more sophisticated program that would capture all of the hidden revenue. Someone suggested Clients & Profits.

Everything they needed

"Clients & Profits Classic is wonderful," Taylor states. "It had everything we needed." Once the decision was made to purchase an 11-user version of Clients & Profits Classic 3.0, Mark Robillard, the developer and founder of Clients & Profits Worldwide, suggested they bring on board a consultant knowledgeable in Clients & Profits and advertising agency accounting during the implementation process. Zach chose Donna Lynn Johnson to come in as an independent consultant to help with the set up.

"Donna Lynn is great, and very knowledgeable about Clients & Profits -- and she is just next door! She came over

for about a week, taking me through the implementation process step-by-step. I would then pass on the information to the other twelve members of our staff. Because of Donna Lynn's expertise, I believe I could implement the system by myself if I had to," Taylor chuckles. "Now we continue to exchange information about agency management and Clients & Profits. Having her knowledgeable assistance was a great way to get the software up and running quickly."

Diverse clients, unrealized potential

Turner Fernandez Turner specializes in advertising, strategizing, and product design for clients such as Nextel, a cellular phone company; Primrose Schools, a child care development center; and The Pensacola News and Journal. "The Pensacola News and Journal have really expanded their market since we've been working with them," Taylor says proudly.

"Before Clients & Profits we really had a limited view of our real potential. For example, at the end of the month I would bill from whatever was in the client's job jacket.There may or may not [have been] a purchase order; sometimes just invoices.Then, after I'd billed the client, along would come an invoice for more than what was billed. It made it hard to go back and rebill the client, so there were expenses that were being unaccounted for. Talk about shooting ourselves in the foot," Taylor sighs. "Not only was it extremely frustrating, but it could have been costly.

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