"I put an emphasis on the profits part of Clients & Profits. You can't be in business without your clients. You can't stay in business without company profits. I show account executives and production people how to use C&P to manage individual jobs for profit, and upper management how to use C&P to help manage their company for profit."

"We found Marty to be professional, personable, and very thorough in his knowledge of the program from the viewpoints of both the accountant and the production coordinator/account executives. Thank you, Marty!"

Mary-Elizabeth Bell
Improvisions
Portage, MI

Martin's favorite links to advertising, design, and business-related web sites:
Advertising Links
Advertising Age Magazine
Compare airfare (great site!)

Martin Pennoni tackles the business side to help you get the most out of Clients & Profits. Marty is an experienced business owner and financial manager, and has been in advertising and media for 22 years.

Marty also has a thorough understanding of the production side. He has estimated jobs, negotiated printing, designed media plans, written copy and produced television commercials.

Marty's goal is to make C&P work for you to better manage job costs, overhead expenses, and staff productivity, as well as make your time tracking, client invoicing and vendor payment as easy as possible.

Marty can provide you with training on any C&P function, help you with set up, and work with you to design processes and procedures.

Real World Work Experience
-- Audio/video production house owner
-- Commercial FM radio station owner
-- Advertising agency finance manager
-- College Media Department director
-- BA, Michigan State University (Go Spartans!)

Services Available
-- Clients & Profits Training
Marty especially enjoys training. He provides your staff with custom handouts on each training topic. These serve three purposes:
1. Provide a step-by-step approach to each topic
2. More hands-on learning and less note-taking
3. Serve later as a quick reference tool

Training is available in these 1 to 3 hour sessions:
- Estimates/Job Management
- Purchase Orders
- Timesheets/Time Management
- Accounting (various)
- Traffic
- Expenses/Charge Tables
- Management Reports
- More (call)

-- Set up and configuration (from guiding and advising, to doing it all)
-- Rewrite/revise chart of accounts
-- WIP/Accrual issues
-- Develop and write processes and procedures
-- More (call)

Client List
Marty has worked with advertising agencies, design firms, and production houses across the country, with one or more clients in each of these locations:
Austin, TX
Bay City, MI
Boston, MA
Brookfield, WI
Cedar Rapids, IA
Chicago, IL
Cincinnati OH
Cleveland, OH
Columbus, OH
Dayton, OH
Denver, CO
Des Moines, IA
Columbia, MD
Detroit, MI
East Lansing, MI
Farmington Hills, MI
Fredericksburg, VA
Grand Haven, MI
Grand Rapids, MI
Holland, MI
Kalamazoo, MI
Lansing, MI
Livonia MI
Milwaukee, WI
Mishawaka, IN
New York, NY
Portage MI
Richland MI
Rochester MI
San Francisco, CA
Sharon, PA
Toledo, OH
Wausau, WI

Get in touch
Martin Pennoni
Phone: (517) 896-0781
FAX: (517) 339-7936
Email: mpennoni@hotmail.com

Note: These consultants are independent and are not compensated in any way by Clients & Profits Worldwide Rates and terms are not set by Clients & Profits Worldwide, which does not warrant or accept any liability for their advice, actions, or performance. Be sure to discuss experience, business practices, and consulting strategies with each consultant before hiring one.

Availability
Marty lives in Columbus, OH, and is available to go anywhere and do anything . . . well, almost anything. He can be reached at:

"Marty clearly understands the full breadth of capabilities as well as the peculiarities of Clients and Profits and how best to tailor C&P to work within our agency structure and existing procedures. Even a year after our conversion to C&P, I continue to rely Marty as an important resource and will certainly continue to do so."

Benjamin Steinsieck, Controller
Orsatti & Partners LLC
Boston, MA

Working Style
"I spend time with you in advance by phone, email and fax, to fully understand your exact needs. We define the scope of work, and for training we determine session topics and staff members who should attend each session, and then set a training agenda. I also research any unique issues in advance so I can to come to your office as fully prepared as possible."


How I Bill
Martin bills by the day. Travel expenses are billed at cost. You pick the hotel: cheap is good. An invoice is mailed to you after work is completed. There is never an advance payment needed.